I've jumped on the bandwagon that is Second Life - all in the name of journalism, you understand.
My avatar (pictured) is named Gerontius Wunderlich, and since this snapshot was taken, I've lost the party hat and acquired a headset mic. Don't know why but it looks cool.
I'll be reporting my exploits here and also in my monthly online column in NZ Marketing Magazine.
So far, I've discovered the worldwide headquarters of Crayon, a company that switched me onto the marketing potential of SL in the first place, and TOUCHCAST/NEXT, a New Zealand-based marketing company.
There's also some amazing creativity that goes on. When you don't have to deal with physical materials, the only limit is your imagination. Perhaps some of the products being developed in Second Life will make their way through to real life. Time will tell.