Tuesday, 13 March 2007

Generation C, globalisation and exporting

Pew Research Center: A Portrait of "Generation Next"

Interesting facts here from Pew Research. Generation Next, aka Generation C, does believe that it is a unique and distinct generation (68% said they did, anyway).

Of course, this is just American research and doesn't necessarily reflect the rest of the world, but ... as they say, when America sneezes the world catches a cold, and that's even truer in this day of globalisation.

Of course, globalisation also means that a small country like New Zealand has the potential - potential, mind - to be a pretty powerful sneezer as well.

This week I'm at New Thinking Week, a series of events designed to help businesspeople think globally. So far the three speakers I've heard seem to be saying the same old thing, without making it as new or exciting as it actually is.

What are they saying? Export. New Zealand needs it for growth, your business needs it. Do it.

But they're saying it in the same old way, telling few stories and instead giving us lots of powerpoint slides and bullet points. Maybe I'm atypical of the business audience there, but I'm thinking there's got to be a better way to communicate just how exciting this concept is!

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