Tuesday, 6 March 2007

Environmental awareness in consumers

This report from NBR shows the most wealthy consumers want their dollar to count for the environment, as well as for good quality products.

(Quite amazing for the "we don't believe in Global Warming" NBR!)

Great to see some good, ideologically neutral, bottom line info for businesses to start giving a damn. After all, whatever your worldview - whether we're all part of some glorious whole, or distinct individuals, or some combination of both - we're not independent of our environment. As the Palmolive ad used to say: you're soaking in it!

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