Quote:
Mr Fell's company makes a living telling executives how to change their advertising to target the new elderly. He recently spoke to casino owners in Las Vegas. His message: out with the cheap bus tours, in with the razzmatazz and dazzle. Effectively, they should market to the elderly as they do to the young. "The extent that they have to change almost shocks them," he said.
Effectively, they should market to the elderly as they do to the young. This should make things a lot simpler!
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