Wednesday, 14 March 2007

PR is a core competency in the Web 2.0 world

In this month's Marketing Magazine I look at the intersection of the PR industry and web 2.0. Since writing it, I've come to the conclusion that PR/communications is one of the core competencies in the web 2.0 world.

Lo and behold, Jonathan Carson, CEO of Nielsen Buzzmetrics, agrees with me - and expertly parses the strengths, weaknesses, opportunities and strengths of the PR industry in a web 2.o context.

Mouthpiece Blog | The Buzz on Consumer-Generated Media

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