Wednesday, 3 December 2008

Senior moment - but some good stuff about community

I've written a note on my Stickies programme, but have forgotten what the notes were from. I know they weren't my thoughts, but I can't remember whose they were.

But they're good, so here they are:

1. Build a community that your audience wants, not what you want. Eg travel vs travel insurance.

2. Launch - involve target group early. Ask them what they want, identify the ambassadors and make them VIPs.

3. It's an ongoing event. Not just something you launch. People change. A few months it's discussion forums, the next is blogging. Ongoing process. If you decide to have a community, have a community manager or ambassador.

Right. Now I can clear that off my desktop!

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