Check out this excellent interview Chris Brogan did with Brea Grant, star of Heroes (which I've got to admit, I haven't watched yet, despite a slight resemblance to Sylar).
It covers the issues facing celebrities using social media who genuinely want to maintain a connection with their fans. It's an issue that's relevant for anyone who wants to build a personal brand - and in fact small businesses too.
Meanwhile, Megan Maguire writes about why Gen Ys don't get the business applications of social media. It makes eminent sense that, while Gen Ys understand the technology, they often don't understand the business environment.
When we spoke to students who were part of the yMedia challenge, we expected them to be confident with their online presence, and honestly, we wondered where we could add value. We were surprised to hear 18-year-olds expressing the same fears and questions as large corporates - largely around how to manage their reputation (for potential employers, or for customers) and how to manage information overload.
There's a lot of work ahead! These are exciting times to be involved with social media.
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