Should companies and PR firms contact bloggers with story ideas? Pursuit PR took part in a worldwide survey of bloggers and got the NZ side of the story. Simon Young interviews Stephen Knightly, director of Pursuit PR, about the results of the survey.
Read more on Pursuit PR's blog: http://www.pursuitpr.co.nz/2008/observations-about-kiwi-bloggers/
Also mentioned:
The PR Spammer wiki: http://prspammers.pbwiki.com/FrontPage
David Farrar's Kiwiblog: http://kiwiblog.co.nz/
The Cluetrain Manifesto http://www.cluetrain.com/
Jeremiah Owyang's "Three impossible conversations": http://www.web-strategist.com/blog/2008/02/24/what-corporations-should-but-fail-to-talk-about/
The Social Media News Release: http://www.pr-squared.com/2006/05/the_social_media_press_release.html
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