I've written a note on my Stickies programme, but have forgotten what the notes were from. I know they weren't my thoughts, but I can't remember whose they were.
But they're good, so here they are:
1. Build a community that your audience wants, not what you want. Eg travel vs travel insurance.
2. Launch - involve target group early. Ask them what they want, identify the ambassadors and make them VIPs.
3. It's an ongoing event. Not just something you launch. People change. A few months it's discussion forums, the next is blogging. Ongoing process. If you decide to have a community, have a community manager or ambassador.
Right. Now I can clear that off my desktop!
But they're good, so here they are:
1. Build a community that your audience wants, not what you want. Eg travel vs travel insurance.
2. Launch - involve target group early. Ask them what they want, identify the ambassadors and make them VIPs.
3. It's an ongoing event. Not just something you launch. People change. A few months it's discussion forums, the next is blogging. Ongoing process. If you decide to have a community, have a community manager or ambassador.
Right. Now I can clear that off my desktop!
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