Pretentious post of the day

What I like about postmodernism is its emphasis on dialogue and discovery. What disturbs me is the apparent undercurrent of distrust, many times assuming the worst possible motives of the deliverer of a message.

In postmodernism, things are rarely what they seem. Sometimes that's good, but when things actually are what they seem, it's not good.

(Written in response to an email from a colleague who said my article on the service-dominant logic of marketing showed good balance but, "with some reading between the lines i think there is some hegemonic protectionism kicking in.")

(Disclaimer/Clarification: This is not a direct response to the "hegemonic protectionism" comment, but rather the seed of a thought of an idea that sprang from it)

(and also an excuse to use up my big word quota for the week)