Sunday, 1 April 2007

Gerontius is famous!

My Second Life avatar Gerontius Wunderlich has been snapped on BlogMinistry .

The occasion, a fantastic conversation between me, Dan (the blogger in question) and the Dalek about God, church and the way churches reach people.

It's a matter not just of interest to religious people. Mission organisations are discovering their role is sparking conversations, rather than simply preaching. In fact, missionaries have known this better than "local churches" for years.

As society fragments and gets more niche-ified, marketers need to treat their customers with curiosity and respect, the same way that the best missionaries have for years. Maybe marketers should consider missionary positions? ;)

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