Wednesday, 7 February 2007
Customer disservice - my cover story for Marketing Magazine
It's out on newsstands now (well, the discerning ones) - Marketing Magazine with my latest story, Customer Disservice. (I preferred my original title of "Is the Customer Dead Yet?")
You'll need to buy the dead tree edition to read this article, but you can get a free online peek at my online column, this month entitled "It's all about the people".
People. That seems to be the common thread through all my articles. I'm either getting old (highly unlikely), getting a hobby horse (semi-likely), or I'm becoming an expert!