Often, it's not that there's no-one in a client organisation who knows what a wiki is, or what YouTube can do, etc.
It's that their department is usually IT, which is neither marketing nor executive, unless that organisation is particularly nimble and agile, or small.
[Social media consultants are organisational wall-demolishers]
So when we come in as social media consultants, it's often as connectors - connecting different parts of the organisation together, in order to connect the organisation to its markets/publics/audiences.
Which is why, as well as learning the technology, I'm pouring a lot of time and effort into understanding organisational psychology.
It's that their department is usually IT, which is neither marketing nor executive, unless that organisation is particularly nimble and agile, or small.
[Social media consultants are organisational wall-demolishers]
So when we come in as social media consultants, it's often as connectors - connecting different parts of the organisation together, in order to connect the organisation to its markets/publics/audiences.
Which is why, as well as learning the technology, I'm pouring a lot of time and effort into understanding organisational psychology.
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