The problem with Facebook

Facebook is one example of social media. Social media is where sales, marketing and PR get mashed up, because customers want to buy from you and learn about you, but most of all they want stuff to work.

Even if you set up a Facebook page as a marketing effort, your customers will treat it as a customer service channel.

Facebook faces the same problems. They are keen to speak with you if you want to advertise. But when you have persistent questions about functionality, Facebook goes deaf, because Facebook is like every other business in that it needs to connect its ears and mouth. It needs to come to terms with the challenges of social media, which is really ironic because it is social media!

Sent from my iPhone
www.sy-engage.com

Posted via email from Simon's posterous