Saturday, 1 September 2007
Where is your competition coming from?
Interesting feature in the latest Hitwise NZ Newsletter: the local competitiveness index.
Turns out that in the "shopping and classifieds - house and garden" subcategory more than half of traffic is going overseas. I wonder how much of that traffic is turning into cash?
Reminds me of some interviews I did last year, all in the one week, where two Americans and a Kiwi who's worked in the UK warned businesses that there is no such thing as a domestic market any more.
Sure, you have companies that only sell to New Zealand, but their competition is from anywhere in the world. That takes the stakes way higher. Patriotism can only go so far, particularly when it's faced with convenience.