Monday, 17 September 2007

Scoop: ‘Social Networking’ Trend Coming To Real Estate

Scoop: ‘Social Networking’ Trend Coming To Real Estate

Great to see Harcourts blowing the trumpet for social networking. This is an interesting example of being seen to be onto it, simply by saying we all need to be onto it. It's a peculiar trait of this time in history, when social networking and web 2.0 is so new, that there's a lot of room in between the know's and the know-nots to educate and position yourself and your company.

But as far as I can tell, Harcourts are the real deal. They've even got an office in Second Life.

But it's quite funny to have a press release simply saying 'we've been to a conference and we think that what they said was really important'. Maybe I should send a press release out every time I go to a conference ... or I could just blog it.

Hmm... I'd better stop, I'm sounding snarky. But while I'm teetering near the edge of snarky, I'll say this ... why put 'inverted commas' around 'everything'? It's kind of 'annoying'.


But hey, the press release worked, it showed up on my Google Alerts for Generation C, and here I am writing about it instead of doing my other work. Great work, Harcourts!

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