Monday, 14 May 2007
I don't love Lovemarks today
A brand lives or dies on customer experience.
I'm spring-cleaning my email, so I'm switching all of my non-personal emails to my Gmail address. Should be simple enough, but many email newsletter platforms make this simple task onerous.
Take Lovemarks.com for example. To change my address, I have to login to the site, using a password I can't remember (I'm not a regular visitor), so I have to click "forgotten password" and wait ten minutes (yes!) for a new password - which I then have to change.
I'm successful changing the address on one account, but then remember I've accidentally created two accounts - probably the last time I tried to change the address!
So I try to change the other account to my Gmail address. No dice. Even when it says I was successful, I can see it still has my old email address. What's wrong with you, Lovemarks?
So now I want to delete this unnecessary account, but there's no way of doing it. I am stuck with it. Forever.
Lovemarks, if you love someone, you've got to let them go!