Friday, 31 July 2009

Pocketsmith's social media advice for startups - iJumpTV 62

Pocketsmith is a bootstrapped software startup from Dunedin. How did they reach a global audience and sign big overseas deals? The founders offer their secrets for building online community, what to blog about, and how they use Twitter.

We spoke to them in May; NBR spoke with them earlier this week!


Pocketsmith's social media advice for startups - iJumpTV 62

Pocketsmith is a bootstrapped software startup from Dunedin. How did they reach a global audience and sign big overseas deals? The founders offer their secrets for building online community, what to blog about, and how they use Twitter.

Friday, 24 July 2009

Behind the scenes of Blinka.me - iJumpTV 61

Blinka.me is a "social reconnection service" launched in New Zealand and featured recently on ReadWriteWeb. We interviewed CEO Duncan Shand about what Blinka.me is, and how it came into being. Inspiration for all new startups!

In a nutshell: social media is essential to launch a new startup cost-effectively, but don't forget a great, simple concept, good design and offline activity.


"We Live in Public" - fascinating. Disturbing. And we got in for free!


Image, which has nothing in particular to do
with this post, via Wikipedia
My mind is just freshly blown by We Live in Public, a film that, if you saw it in the 90s, you'd think it was a dystopian sci-fi flick.

Radio Wammo highly recommended it to Marie and I, as social media geeks, and so we rocked up at the theatre 5 minutes before it started, forgetting that the film festival is not like ordinary movies. It was sold out!

Gutted, we looked to see what other movies we could see, when a woman walked past, asking where the Film Festival was. We said which film? She said "We Live in Public". We said, sorry, it's sold out.

"Great!" she said. "It's my movie. I have comps, come with me!"

Talk about being at the right place at the right time.

So it was a fascinating, disturbing, entertaining, provocative, extremely well-put-together experience. Yes, we had technical problems with the projector, but to me that was all part of the show (I know, I'm more philosophical than most and that's not my reaction when the DVD player doesn't work at home, but meh, I knew someone would fix it - and they did).

Plot summary - late 90s dot-com millionaire does an experiment in shared, surveilled living. It goes a little bit crazy, he loses all his money, then he does the shared, surveilled living thing with his girlfriend. Doesn't go so well. He disappears, reappears, and is now plotting some kind of comeback.

His biggest problem? (well, one of his problems?) Being too far ahead of his time.

Rewind to 1999, and the experiment in shared, surveilled living underground - we have it today online, we call it Facebook (etc.) and we've grown accustomed to living under surveillance.

Great Q&A session afterwards, and Ondi's last answer was very profound - yes, we're living in a self-surveilance society that could easily turn into a nightmare. The only thing we can do - the biggest and best thing we can do - is be aware, be conscious, of how we use the tech.

I think I've always had some kind of awareness (give or take) because I need my alone time. But it's so easy to get caught up in the craziness and let the technology drive us, not the other way around.

Let technology serve you, and don't let go of your values. Don't let ego wash away relationships as the most important thing.

These are my fragmentary thoughts after watching the film. I'm sure more will form in days to come.

See also, Jacques Attali's book A Brief History of the Future, and We Think by Charles Leadbeater. Both very balanced portrayals of the future that acknowledge the dark side as well as the potential of technology.


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Monday, 20 July 2009

Social Media in India with Parmesh Shahani - iJumpTV 60

What's the hottest social network site in India? Are businesses in one of the fastest growing economies embracing social media? And while newspapers and magazines struggle in the West, are emerging economies different? I met author, editor and venture capitalist Parmesh Shahani at the recent XMedia labs event in Auckland, and got his thoughts on social media in his home country.

Monday, 13 July 2009

Elegance

Sometimes elegance isn't what we think it is.

When I got my Macbook Pro in 2006, I quickly started to get a design sense, so when my rather ordinary laptop bag broke, I decided to go back to the Mac store for my next bag. It's been a good bag - until about 2 months ago.

Somehow, 2 months ago, the doohickey that holds the strap onto the bag just disappeared. The little metal thingie was gone.

It still held up alright when the strap was around my shoulder, but as soon as the strap slackened, it would come off. Quite stressful when your expensive laptop is in the bag!

For the want of a little metal doohickey, I was willing to buy another bag at around $65 (yeah, it was on special!). I asked at the shop about whether they sold parts and they said if I had the receipt they could replace it.

I couldn't find the receipt.

I was seriously considering shelling out $65 on a new bag, until I remember a story about Einstein. (I won't bore you with the story, suffice it to say Einstein was involved with a paper clip).

I chose a matching colour paper clip, twisted it around a bit, and voila. I now have a whole lot less stress carrying my bag around.

Which to me is elegance, even if it is not the traditional Mac way (ie. pay lots for whatever you do).

Friday, 3 July 2009

Scary Washing Machine - behind the scenes! iJumpTV 59

Who bought the famous Scary Washing Machine from auction site Trademe? It was appliance retail chain 100%, and Tango Communication's Zac Pullen tells us how it happened. Here's the original listing on Trademe (check out the comments): http://www.trademe.co.nz/Home-living/Laundry/Washing-machines/Top-loader-6kg-under/auction-223309871.htm And here's Scary's new home online: http://blog.100percent.co.nz/