Thursday, 3 September 2009

Does fear motivate or paralyse you?

I've never been fond of fear. So much bad stuff happens because of fear, but recently I've heard - from three different places - about the good side of fear.

I'm not superstitious, but the same message, said different ways, three times in a row tends to get my attention.

It started with Inside the Mind of the Turtles, an excellent book I recommend to anyone dealing with uncertainty on a daily basis. (So that's, like, everyone).

It has 7 principles for dealing with uncertainty. Number one is overcome your fear. So far, so good.

But as I read on, I realised that's just the beginning. There's some very healthy fear that happens when you stick your neck out and take a risk. You need to overcome fear's paralysing effect, face reality, and respond to it quickly. The right kind of adrenaline rush.

Next stop was Joseph Jaffe's interview with (well, monologue interrupted by) Jeremiah Owyang, where Joseph shared that his first boss, founder of Nandos Chicken, was motivated to great lengths (and successes) by a fear of getting it wrong. That was mind-blowing, most people who are afraid of getting it wrong don't do anything.

And today I heard a great interview with Phil McKinney and Geoffrey Moore (author of Crossing the Chasm) where they pretty much said the same thing. Fear motivates. That's why Apollo 11 happened ... because Sputnik was in the sky overhead, menacing, glowering. The moon had very little to do with it ... but thank God they did eventually go "in peace, for all mankind".

As I look back over my own career I see growth spurts that came about through negative situations. Bad motivations, that eventually forced me to find good motivations.

It's a mystery of life. Very bad stuff often produces very good stuff.

How do you harness fear in your life today?

Wednesday, 2 September 2009

The Warrior thing (nothing to do with league)

I just had a really annoying incident, but for some weird reason, I really enjoyed it.

One of my sites got hacked. It's happened before, and although it got resolved, we never did figure out how it happened.

So it happened again, and I was tearing my hair out, trying to stop it happening. And then I changed tack.

I looked at what this pathetic little monster had defaced my site with... I read his semi-literate message. And it had a username and an email address.

This was not a malicious hack... I mean, I didn't lose access to my files, nor was my site being used to propogate a virus. It was just a severe annoyance and a loss of an afternoon I didn't have to lose in the first place.

So what was it, if not outright malicious?

I Googled the username, and found a site called Zone H, which lists the exploits (literally!) of hackers around the world. The news part is very interesting, it gives an insight into the motivation... from the site: "defacement is a media" ... really? Yes. It's often a form of protest or activism... hacktivism, they call it.

Okay, so now it was personal. This attacker had left enough personal information about himself on the site to make it a mini-vendetta for me.

And I beat the sucker. I found out - painfully, through trial and error - where I'd let him slip in, and I beat the bastard.

Strangely satisfying. A bit like Kirk beating the tar out of Finnegan.

Reminds me of the workshop I was on on the weekend. Very much about peace and love, but at the same time we were told - especially the men among us - about being a warrior.

And I guess this was a great example.

Sunday, 23 August 2009

Social media like booze? Alex & John from Spin - iJumpTV 65

Almost exactly a year ago we met Alex and John from Spin Advertising and Design in Christchurch. They talk about how social media has helped build their sales and extended their networks. A year on, it's amazing how little has really changed - pick up some best practices in this interview.

Friday, 14 August 2009

Earth Hour's social media success - JJProjects - iJumpTV 64

John Johnston (JJProjects) led the social media campaign for the World Wildlife Fund's Earth Hour earlier this year. Find out the connection between success and letting go of your message!

Earth Hour's social media success - JJProjects - iJumpTV 64

John Johnston (JJProjects) led the social media campaign for the World Wildlife Fund's Earth Hour earlier this year. Find out the connection between success and letting go of your message!

Friday, 7 August 2009

Social media and live theatre - The EDGE - iJumpTV 63

Josie Campbell, Communications Manager at The EDGE Performing Arts Venue, tells us how she uses social media to build buzz and hold conversations with her customers.

Friday, 31 July 2009

Pocketsmith's social media advice for startups - iJumpTV 62

Pocketsmith is a bootstrapped software startup from Dunedin. How did they reach a global audience and sign big overseas deals? The founders offer their secrets for building online community, what to blog about, and how they use Twitter.

We spoke to them in May; NBR spoke with them earlier this week!