"Persuasion can never be performed, only facilitated."
From a piece I'm reading put out by Communispond.
Monday, 28 January 2008
Friday, 25 January 2008
Jump In #9: 68-year-old music pioneer David Garratt
Find out more at http://www.ijump.co.nz | Today's Jump In is a little different, showing how social media can help anyone. In 1968 David Garratt and his wife Dale transformed church music. Forty years later, David's still pioneering, using social media to spark discussions on the use of indigenous music in worship. It's really interesting to hear David's perceptions of the benefits of social media. He's seen beyond mere technology to the real purpose of social media - connecting people. Never miss a Jump In! Subscribe at http://feeds.feedburner.com/GetJumpin
Friday, 18 January 2008
Jump In! #8: Direct marketer Ben Goodale, pt 2
Find out more at http://www.ijump.co.nz/ ... Simon continues the conversation with direct marketer Ben Goodale. Ben sounds off on... blogs (why he doesn't read them) ... podcasting (why they may struggle in New Zealand) and managing your personal brand online. :: Get the latest Jump In for free in iTunes or on the web. Subscribe at http://feeds.feedburner.com/GetJumpin
Thursday, 17 January 2008
What does it take to learn?
It's been a pretty tight January, which is normal for this time of year, but this is the first time we're in an actual office - one with a large rent to pay every month.
Marie and I are using this time to learn as much as we can about planning and budgeting, and it's a very liberating experience. Having a plan, a limit and a goal actually sets us free from worry. We've planned capacity and expenditure in advance, almost for the entire month, so we don't have to think so much abou each purchase.
Which makes me reflect, why don't we do this when things are going really well? Sure, we get all the bills paid when there's plenty of money, but we haven't been too specific on annual, quarterly and monthly goals.
Sometimes it takes a hardship or a limitation to really teach us something. I think the systems that we're learning are going to stick, even as our income picks up (and it already is). They'll stick because they're fun! And because they work.
Marie and I are using this time to learn as much as we can about planning and budgeting, and it's a very liberating experience. Having a plan, a limit and a goal actually sets us free from worry. We've planned capacity and expenditure in advance, almost for the entire month, so we don't have to think so much abou each purchase.
Which makes me reflect, why don't we do this when things are going really well? Sure, we get all the bills paid when there's plenty of money, but we haven't been too specific on annual, quarterly and monthly goals.
Sometimes it takes a hardship or a limitation to really teach us something. I think the systems that we're learning are going to stick, even as our income picks up (and it already is). They'll stick because they're fun! And because they work.
Wednesday, 16 January 2008
Mark lives in Ikea - a win-win advertising model
Marie just told me about MarklivesinIkea.com. Mark is a comedian and filmmaker who had nowhere to stay for a week, so approached Ikea to live in their store. Innovative!
In return, he films it, and provides interesting content. Here's why I think Ikea are very smart to take this on:
* It's short-term
* It's win-win
* It's a great story
* That story will stick around, even when Mark gets to move back into his apartment
* It's funny, and as marketing guru John McEnroe said, "You cannot be serious"
* Mark's already got the production capacity, and (presumably) an audience
It's also great for Mark's personal brand. Like I said, win-win. How many other, similar opportunities are lying around near you today?
Sunday, 13 January 2008
Storytelling and jobseeking
I recently posted to the WorkingStories group about the link between storytelling and recruitment.
After helping someone with their resume, I wondered if there wasn't a more powerful, even mythical way to sell talent.
Here are a few thoughts I've had since then. This is lifted from an email to someone else who asked me about storytelling and selling yourself:
it's
hard to tell your own story. Roy H Williams, the Wizard of Ads, says
it's because it's hard (if not impossible) to read the label on a
bottle... from inside the bottle!
So it always helps to get some help, whether from a professional
career counsellor or wordsmith, or just a close friend, family member
or your spouse. Someone who can give you honest, relatively objective
feedback.
It's also helpful to keep in mind the structures of the greatest
stories ever told - from ancient legends to blockbuster movies. They
generally follow what's called the Hero's Journey, and you can read
more about that in a book of the same name by Joseph Campbell. I haven't read the book myself, but have come across these principles in many workshops and seminars on storytelling.
They are:
1. The call to adventure - eg Luke Skywalker has an opportunity to get
off Tatooine and make a real difference, but...
2. Reluctance prevents him answering that call. The status quo is too
comfortable, the call is too risky. But then..
3. The inciting incident happens. Something happens that just propels
our hero into the action, almost inevitably.
4. Trials and troubles. Drama is all about conflict, and these trials
and troubles show what our hero is made of.
5. Returning with the elixir. Many mythologies have a solitary hero
returning to the status quo situation in the beginning, with something
that will make a lasting difference. For example, the holy grail,
excalibur, the fountain of youth, etc.
I've really cut these down to bare basics, but that's the kind of
formula top Hollywood screenwriters use to tell their whole story.
What on earth does this have to do with career and resumes? That's the
connection I'm trying to find. Obviously the hero's journey takes a
bit of a long time, but here's the formula I'm picking will work:
1. Problem meets passion. Who are you, where do you come from, and
what do you see about the world differently from everyone else? What
do you want to see changed in your world?
(For me, it's communication. I see so many people misunderstanding
each other, and I can see both points of view. So that's led to my
passion to communicate clearly and in a way that breaks through
stereotypes and assumptions)
2. What was your inciting incident? When did things kind of "click"
for you? Particularly in a career change time, what can you take from
your old career that will enhance your new career?
(For me, I began writing in the fields of advertising, marketing and
journalism. A few years ago I decided to focus on entertainment and
the arts instead, only to realise that the lessons learned in the arts
were incredibly powerful for marketing and communications. It's like
finding a familiar landmark through another path.)
3. What's your vision for the future? The Hero's journey shows the
hero bringing home the holy grail (etc) in the past tense, but you're
right in the middle of your journey/story. What are you going to do?
When you do it, what will be the result?
After helping someone with their resume, I wondered if there wasn't a more powerful, even mythical way to sell talent.
Here are a few thoughts I've had since then. This is lifted from an email to someone else who asked me about storytelling and selling yourself:
it's
hard to tell your own story. Roy H Williams, the Wizard of Ads, says
it's because it's hard (if not impossible) to read the label on a
bottle... from inside the bottle!
So it always helps to get some help, whether from a professional
career counsellor or wordsmith, or just a close friend, family member
or your spouse. Someone who can give you honest, relatively objective
feedback.
It's also helpful to keep in mind the structures of the greatest
stories ever told - from ancient legends to blockbuster movies. They
generally follow what's called the Hero's Journey, and you can read
more about that in a book of the same name by Joseph Campbell. I haven't read the book myself, but have come across these principles in many workshops and seminars on storytelling.
They are:
1. The call to adventure - eg Luke Skywalker has an opportunity to get
off Tatooine and make a real difference, but...
2. Reluctance prevents him answering that call. The status quo is too
comfortable, the call is too risky. But then..
3. The inciting incident happens. Something happens that just propels
our hero into the action, almost inevitably.
4. Trials and troubles. Drama is all about conflict, and these trials
and troubles show what our hero is made of.
5. Returning with the elixir. Many mythologies have a solitary hero
returning to the status quo situation in the beginning, with something
that will make a lasting difference. For example, the holy grail,
excalibur, the fountain of youth, etc.
I've really cut these down to bare basics, but that's the kind of
formula top Hollywood screenwriters use to tell their whole story.
What on earth does this have to do with career and resumes? That's the
connection I'm trying to find. Obviously the hero's journey takes a
bit of a long time, but here's the formula I'm picking will work:
1. Problem meets passion. Who are you, where do you come from, and
what do you see about the world differently from everyone else? What
do you want to see changed in your world?
(For me, it's communication. I see so many people misunderstanding
each other, and I can see both points of view. So that's led to my
passion to communicate clearly and in a way that breaks through
stereotypes and assumptions)
2. What was your inciting incident? When did things kind of "click"
for you? Particularly in a career change time, what can you take from
your old career that will enhance your new career?
(For me, I began writing in the fields of advertising, marketing and
journalism. A few years ago I decided to focus on entertainment and
the arts instead, only to realise that the lessons learned in the arts
were incredibly powerful for marketing and communications. It's like
finding a familiar landmark through another path.)
3. What's your vision for the future? The Hero's journey shows the
hero bringing home the holy grail (etc) in the past tense, but you're
right in the middle of your journey/story. What are you going to do?
When you do it, what will be the result?
Thursday, 10 January 2008
Jump In #7: Direct marketer Ben Goodale
Visit us at http://www.ijump.co.nz/ ... Simon Young speaks with Ben Goodale from 1:1 agency justOne about ... how social networking changes everything ... fake blogs ... and what Second Life means for kiwi marketers. Part 1 of 2. ... Get the latest Jump In for free in iTunes or on the web. Subscribe at http://feeds.feedburner.com/GetJumpin
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