Everything as a service

You've heard of software-as-a-service; I believe a big change needed for the 21st century is to see every piece of communication as a service. 

What does software-as-a-service do? It enables people to do things for themselves. 

When you think of how to deliver a message, how can you make that message an experience, a facilitator that lets people do something that's useful or helpful for themselves?

For example, a bus-stop-ad for hearing awareness week had a way to check if your iPod was turned up too loud (just put your earbud into a sensor). It was information, but then it enabled you to make that information personally relevant to you.

How can you make your advertising or marketing communications more useful?

Posted via email from Simon's posterous