Some of the best businesses just grow like penicillin, born out of passion and very little planning.
Oodlies is just such a business. They started as a form of relaxation for overworked designer Joi Murugavell, and found an audience of people captured by their ... oodliness!
Oodlies are accidental no more - there's an e-store, blog and even a buyer's FAQ.
Full disclosure: we know Joi and have worked with her in the past. This post (until now, anyway) was a sort of experiment in how important someone sounds if they're written about 'objectively' ... how impressive would it sound if we said "our friend Joi has this business"?