When I describe Second Life to people who've never heard of it, I say it's like a game, except it has no rules or objectives.
But that doesn't mean that individuals or companies can't introduce a little bit of game-fun.
Intel has introduced a treasure hunt into their island on Second Life - your mission is to find a jet pack, powered by two Intel chips.
Fantastic idea. If you've experienced Second Life, you'll know that simply exploring the world can while away hours. Add to that a "quest" and you've got high level engagement with customers. Nice one Intel.
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