Monday, 29 January 2007

Blogging at Davos!

Blogging has become seriously mainstream, with business leaders being invited to blog from the World Economic Forum in Davos, Switzerland.

This article from the Economist quotes Seth Godin and other luminaries of the blogosphere on the subject of CEO blogging. However, it recommends blogging and being a CEO in the post-Enron era are mutually exclusive.

Economist aside, it's exciting to see the mainstream business community have a crack at this new form of disclosure.

(PS the Economist article is subscriber-only, but I heard it for free on The Economist's podcast - search for The Economist on the iTunes store)

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