Thursday, 2 September 2010

Wise words on selling from Michael Hill

"...let the customers know you have noticed them and are attentive and interested - but never make them feel like you only care about them because they might buy something.

Selling is a human business. Our customers will only feel good about buying from us if they like the feeling they get in the store - and that means the relationship has to be about more than just commerce."

Michael Hill, in his book Toughen Up

Truer words were never spoken, about sales online or off

Sent from my iPhone

Posted via email from Simon's posterous

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