Friday, 24 July 2009

Behind the scenes of - iJumpTV 61 is a "social reconnection service" launched in New Zealand and featured recently on ReadWriteWeb. We interviewed CEO Duncan Shand about what is, and how it came into being. Inspiration for all new startups!

In a nutshell: social media is essential to launch a new startup cost-effectively, but don't forget a great, simple concept, good design and offline activity.

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